B.A. IN ART - PLAN V
(Graphic Design and Marketing)

Accredited by the National Association of Schools of Art and Design

Requirements (89 units)
Total units required for graduation: 180

Requirements for the B.A. in Art - Plan V:
Lower-division requirements (eight courses totalling
32 units)
1. ACCT 211. Introductory Accounting (4)
2. ART 120. Introduction to Two Dimensional
Design (4)
3. ART 221. Art History: Prehistoric Times through
the Middle Ages (4)
4. ART 222. Art History: Africa, Asia, the Americas
and Oceania (4)
5. ART 223. Art History: Renaissance to the
Present (4)
6. ART 232. Principles of Design Management (4)
7. ART 238. Production of Visual Information
Design (4)
8. Four units chosen from:
ECON 200. Principles of Microeconomics (4)
ECON 202. Principles of Macroeconomics (4)
MGMT 100. Introduction to Business and Public
Administration (4)

Upper-division requirements (45 units)
1. ART 333. History of Graphic Design (4)

2. ART 342. Graphic Design I (5)

3. ART 343. Graphic Design II (5)

4. ART 344. Graphic Design III (5)

5. ART 442. Graphic Design IV (5)

6. ART 443. Graphic Design V (5)

7. MKTG 305. Marketing Principles (4)

8. MKTG 410. Consumer Behavior (4)

9. MKTG 420. Advertising (4)

10. MKTG 446. Advertising Campaign (4)

Electives (12 units)
1. Twelve units chosen from (if not taken previously):
ART 301. Topics in Studio Art for
Non-Majors (2.5)
ECON 200. Principles of Microeconomics (4)
ECON 202. Principles of Macroeconomics (4)
MGMT 100. Introduction to Business (4)
MGMT 302. Management and Organizational
Behavior (4)
MGMT 442. Small Business Management (4)
MKTG 416. Marketing Research (4)
MKTG 430. Professional Selling (4)
MKTG 470. International Marketing Management (4)
MKTG 496. Marketing Planning and Strategy (4)
MKTG 575. Internship in Marketing (4)
MKTG 590. Seminar in Marketing (4)